Posted on the 11 June 15. The process involves parallel fermentation, distillation, ageing and filtering. Emilio Bacardi, Don Facundo's eldest son, known for his forward thinking in both his professional and personal life and a passionate advocate for Cuban Independence was imprisoned twice for having fought in the rebel army against Spain in the Cuban War of Independence.[9]. You’ve invested in all those rum experiments for the past decade, and you can finally taste the results. CHAPTER 2: TASTE THE FLAVOR OF 1800’S CUBA. Meet Our Primos. [39] In 2007 Chad Oppenheim, the head of Oppenheim Architecture + Design, described the Bacardi buildings as "elegant, with a Modernist [look combined with] a local flavour. He never settled, always looking for ways to improve his product. Fun fact: Today, every Bacardi office around the world has a palm tree either outside or inside the building, as a symbol of good luck! The 3-billion-euro sales company, which produces and sells a wide range of beverages including Martini […] 3. A limited edition $2000-a-bottle BACARDÍ rum is crafted by eight Bacardí family master blenders. [6], Moving from the experimental stage to a more commercial endeavour as local sales began to grow, Facundo and his brother José purchased a Santiago de Cuba distillery on February 4th 1862, which housed a still made of copper and cast iron. Link copied to clipboard. Bacardi became a single holding company in 1992, but it still comprises 13 semi-autonomous firms run by separate family members a recipe for feuding. [18], In 1965, over 100 years after the company was established in Cuba, Bacardi established new roots and found a new home with global headquarters in Hamilton, Bermuda. Now imagine that after a decade of working hard to save up enough to run your own wine business and starting a family with your wonderful wife, and strong matriarch, Doña Lucia ‘Amalia’ Victoria Moreau, you feel like all is right with your world again. Up until this point, he was not an expert in spirits – he was self-taught and learnt as he went making his achievements all the more impressive. Act like a Founder. Expansion began overseas, first to Mexico in 1931 where it had architects Ludwig Mies Van Der Rohe and Felix Candela design office buildings and a bottling plant in Mexico City during the 1950s. We establish a new home in Bermuda which creates a strategic bridge between our established market in the US and our new market in Europe. "In Conversation: Chad Oppenheim. For the Spanish, they’re thought to bring good health, fortune and family unity. In 2006 Bacardi Limited purchased New Zealand vodka brand 42 Below. [20][21] This new law was drafted to invalidate the trademark registration. Eventually, a local prophecy grows around the palm tree: “The Bacardi company will survive in Cuba so long as El Coco lives!”. Guillermo Cabrera Infante wrote an account of the festivities for the periodical Ciclón, titled "El Viejo y la Marca" ("The Old Man and the Brand", a play on "El Viejo y el Mar", the book's Spanish title). Ernest Hemingway lived in Cuba from 1939 until shortly after the Cuban Revolution. She invested in their shared vision for ten years, while raising their brood of young, strong minds. 2014. In 1922 the family completed the expansion and renovation of the original distillery in Santiago, increasing the sites rum production capacity. RUM – 40% ALC. In 2009, Bacardi Limited achieves a Triple Crown certification to lead the industry as the only major spirits company in the world to have all its facilities globally certified to be operating in accordance with the world’s most recognized standards for quality, environment, and health and safety, Bacardi becomes officially recognised as one of the world’s best-run companies. The party spirit of BACARDÍ only grows wilder. For the Taínos, bats are regarded as spiritually significant. The Bacardí family (and hence the company) maintained a fierce opposition to Fidel Castro's revolution in Cuba in the 1960s. "A competitive labeling method for the determination of the chemical properties of solitary functional groups in proteins", "Ludwig Mies Van Der Rohe and Felix Candela's Industrial Buildings – UNESCO World Heritage Centre", "Bacardi Limited: Our Heritage – Prohibition and Innovation", "Bacardi wants to be in Bermuda for centuries", "Dispute Settlement Body adopts reports on the "Havana Club" case", "The origin of the alkaline inactivation of pepsinogen", Caribbean Business: Bacardi wins round in Havana Club fight, "Bacardi to buy high-end tequila maker Patron in $5.1 billion deal", https://www.bacardilimited.com/our-brands/portfolio/, "Bacardi targeted women with its new reduced-alcohol vodkas. The main brand of rum in Cuba is Havana Club, produced by a company that was confiscated and nationalized by the government following the revolution. He is the great-great grandson of Company founder Don Facundo Bacardí Massó and a fifth-generation family member", Bacardi and the bat: All Bacardi rum supplied to U.S. bottled in Jacksonville. Employees outside the first distillery, known as La Tropical, in Santiago de Cuba. Section 211 has been challenged unsuccessfully by the Cuban government and the European Union in US courts. You wisely see the bats as a good omen and make the decision to adopt the symbol of the fruit bat as an emblem for the BACARDÍ Family of Rums. Find the ‘Eureka moment’ the use of a single strain of yeast to control fermentation leading to the development of a particular flavor profile for both uniqueness and consistency. Ok, now picture yourself in the heady times of late 1950’s Cuba. The family name and the Bacardi trademark, in fact, have blended together in the minds of many family members. Families of wine; Weinreisen; Wohnen und mehr; The 45 - 500; Bacardi - Eine unzähmbare Familie. The Bacardí family, led by Don Facundo Bacardí Massó, buy a distillery in Santiago de Cuba. This helped the company survive after the Cuban government confiscated all Bacardí assets in the country without any compensation. Exiled Cuban architect Enrique Gutierrez created a building that was hurricane-proof, using a system of steel cables and pulleys which allow the building to move slightly in the event of a strong shock. Hemingway also mentioned Bacardi and Hatuey in his novels To Have and Have Not (1937) and For Whom the Bell Tolls (1940). Bacardi had employees in seven buildings across Miami-Dade County at the time. It’s the year 1862. During World War II, the company was led by Schueg's son-in-law, José "Pepin" Bosch. Emilio's brothers, Facundo and José, and their brother-in-law Enrique 'Henri' Schueg, remained in Cuba with the difficult task of sustaining the company during a period of war. There had never been anything like it in the US.”, Rafael “Pappy” Valiente, nicknamed “the happiest salesman in Havana”. This is the beginning of our family’s chapter as a truly global, family business. It was ruled illegal by the WTO in 2001 and 2002. He’s a sixth-generation of the Bacardi family that founded the signature rum brand in 1862 in eastern Cuba, and the company’s official archivist. Reading Time: 2 mins. [8], The 1880s and 90s were turbulent times for Cuba and the company. Bacardí. The legacy they began over 158 years ago has been carried on by seven generations of the Bacardí family and the employees of Bacardi Limted, all over the world. Everyone at Bacardi sees this business as their own. The Cuban government, in partnership with the French company Pernod Ricard, sells its Havana Club products internationally, except in the United States and its territories. CH: Dorion says Bacardi became popular in America and around the world because of Prohibition. THE FREEDOM FIGHTER. Facundo L. Bacardi, Chairman Mahesh Madhavan, CEO Don Facundo Bacardí Massó, Founder Emilio Bacardi Moreau, Founder's son: Products: Bacardi rum, Grey Goose vodka, Patrón Tequila, Dewar's Blended Scotch whisky, Bombay Sapphire gin, Martini & Rossi vermouth and sparkling wines, Eristoff vodka, Cazadores blue agave tequila, Angel's Envy Bourbon and more Since the creation of the rum brand in 1862, Bacardi remains the world’s most awarded rum, with hundreds of medals awarded for quality and taste. The original BACARDI distillery circa 1940s, featuring a prominent symbol of the company: El Coco. Several Bacardi spirits have performed notably well. Don Facundo devoted himself to his beloved craft from 1852 to 1862, until he made revolutionary progress. Bacardi Limited (/bəˈkɑːrdi/; Spanish: [bakaɾˈði]) is one of the largest American privately held, family-owned spirits company in the world. Once production is underway, and the sweet smell of the open fermentation of molasses starts wafting through the tropical air, a colony of fruit bats is attracted by the smell and decides to make the distillery their home. Thanks to his generous hospitality, he helps to make sure the Bacardí name becomes synonymous not only with integrity as a rum but a generous love for life. We call this today Undisturbed Tropical Ageing – which sounds like a very nice way to spend your retirement years if you ask us…. Invent the parallel process creating one rum base with intense flavour, aroma and character, and another much lighter and more delicate which are then blended together. The Bacardi Buildings Complex has been a locally protected historic resource since Oct. 6, 2009, when it was designated by unanimous decision by the Historic and Environmental Preservation Board. [7] It was the idea of Doña Amalia, Facundo’s wife, to adopt the bat to the rum bottle when she recognized its symbolism of family unity, good health, and good fortune to her husband’s homeland of Spain. An heiress to the Bacardi rum empire is selling her dream home for $25 million. Next to the stage was a bar, at which people crowded, ordering daiquiris and beer, all free.”[34] A sign at the event read "Bacardi rum welcomes the author of The Old Man and the Sea". [38] University of Miami professor of architecture Allan Schulman said "Miami's brand is its identity as a tropical city. Incredibly, this original, single strain of yeast from Cuba is still the same strain that is used to form the distinctive flavor profiles of BACARDÍ Rums today. [41] The 300 employees occupy 230,000 square feet (21,000 m2) of leased office space. He spent the next decade perfecting blends that he was proud to serve (don’t worry our Cantineros are a lot faster than that). They therefore allowed the US trademark registration for "Havana Club" to lapse in 1973. (This process enabled our hero to produce a range of rums varying from the very light and delicate to richer and more flavourful rums.) BY VOL. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Don Facundo decided to focus his energies on a gap in the market he had noticed in his years as a wine merchant: developing a refined rum, fit for the sophisticated palates of the emerging middle classes in Santiago de Cuba. You understand the significance that bats hold in both local Cuban Taíno and Spanish lore. The Bacardi buildings are exactly the sort that resonate with our consciousness of what Miami is about". Two years later, the Cuba Libre cocktail is created in Havana when Captain Russell, an American soldier, mixed BACARDÍ Rum and Coca-Cola® with lime to celebrate the end of the Spanish-American War. This canny sense of thinking big and thinking ahead allows us to thrive in the face of adversity. The year is 1830. The 40-year-old Spaniard never imagined when studying theatre in New York that he’d end up one day in Florida gathering and overseeing the company’s treasures, from photos and papers, to pins and paintings. CHAPTER 3: BATS ARE GOOD LUCK (AND SO WAS EL COCO). [42], Largest privately held, family-owned spirits company with Cuban origins, Rousseau, Bryant. While the original site in Santiago remains under totalitarian control, as does the entire island, three things are for sure: one day, hopefully not too far away, a new coconut palm will be planted in Santiago de Cuba. Join our fun interactive class and learn how to create the perfect Mojito and Pina Colada, with bartender tricks. Given the current restrictions on social gatherings, our festivals, music events and club nights are currently on hold. It’s a celebration of the success of BACARDÍ Rum as a brand but also the irrepressible spirit of our family that has seen us overcome countless obstacles since those early days in Cuba. After experimenting with several techniques for close to ten years, Facundo pioneered charcoal rum filtration, which removed impurities from his rum. More fun-loving guests pour into Havana and are greeted by the infectious energy of Rafael “Pappy” Valiente, nicknamed “the happiest salesman in Havana”, who introduces our guests to the delight of BACARDÍ Rum at the Mezzanine bar at the Edificio Bacardí – Havana’s first skyscraper. In 1954, Compañía Ron Bacardi S.A. threw Hemingway a party when he was awarded the Nobel Prize in Literature – soon after the publication of his novel The Old Man and the Sea (1952) – in which he honored the company by mentioning its Hatuey beer. Facundito was known to load the party band on the back of a truck and drive them through the streets so everyone could enjoy the music and the family’s rum. 2. Let’s set the scene with a few delicious facts: 1. Monika Bacardi, a member of the family owning the maker of the eponymous rum, said her Liechtenstein-based trust was blocking her attempt to reshuffle the management team at the spirits group, uncovering a fight inside the family. The catastrophic destruction caused by Hurricane Dorian strikes particularly close to Bacardi. © 2020 BACARDÍ, ITS TRADE DRESS AND THE BAT DEVICE ARE TRADEMARKS OF BACARDI & COMPANY LIMITED. Bacardi acquired the Cazadores tequila brand in 2002 and in 2004 purchased Grey Goose, a French-made vodka, from Sidney Frank for $2 billion. Be the first to use oak barrels to purposefully age the rum and develop specific flavor pro-files (a process which is more commonly known these days for brandies and whiskies). Each BACARDÍ production site around the world manages to maintain the flavour profile and quality of the rum they distil – thanks to technology innovations and the Maestros de Ron BACARDÍ. Bacardi continues to fight in the courts, attempting to legalize their own Havana Club trademark outside the United States.[24]. The steel cables are anchored into the bedrock and extend through marble-covered shafts up to the top floor, where they are led over large pulleys. It remains a must-see attraction with a range of tour options. Upon tasting them, with your savvy business sense, you declare them ready to be made commercially. 3. At the end of the Cuban War of Independence during the US occupation of Cuba, "The Original Cuba Libre" and the Daiquiri cocktails were both created, with the then Cuban based Bacardi rum. Still today, many Bacardi family members have roots in the islands. The symbol soon becomes iconic and makes BACARDÍ Rum instantly recognisable – a badge of quality and consistency. 4. In addition, both Bacardi Reserva Ocho and Bacardi Gran Reserva Diez were awarded the top honor of Grand Gold quality award.[33]. Our hero and heroine’s charming grandson, Facundito Bacardí Gaillard is now a master blender, (Maestro de Ron BACARDÍ), and what a time it is to be alive: the Golden Age of cocktails has begun! We are all ‘Primos’ (Spanish for cousins) at Bacardi. By 1979, with worldwide sales close to 16 million (9-liter) cases, BACARDÍ Rum is recognized as the world’s number one selling premium spirit brand. This is our story: over 150 years of never giving up. The spirit of entrepreneurship is at the heart of everything we do. Hemingway wrote in Islands in the Stream, "...this frozen daiquirí, so well beaten as it is, looks like the sea where the wave falls away from the bow of a ship when she is doing thirty knots."[35]. So, whether it’s a friend, family member, or co-worker, show them how important they are to you with the gift of exceptional spirits from Bacardi’s family of brands. Get your own Tropical Cocktail Kit plus a personalized BACARDÍ Superior bottle! [10] In 1899, Emilio Bacardí became the first democratically elected mayor of Santiago, appointed US General Leonard Wood. Just before the company’s 100th anniversary, many members of the Bacardí family flee Cuba into exile. As the palm tree withers, so does our family’s good fortune (but not for long, don’t worry!). Meanwhile, Facundito is proving his skills, not only as a blender but also for throwing LAS FIESTAS DE FACUNDITO – the parties to end all parties. Party at the summer house Villa Elvira in Cuabitas, Cuba draped with Cuban flag and featuring Facundito Bacardi Gaillard, Jose “Pepin” Bacardi Fernandez, Rafael “Pappy” Valiente and Elvira Cape de Bacardi. [15] The company later expanded to the United States in 1944 with the opening of Bacardi Imports, Inc. in Manhattan, New York City.[16]. [17] However, due to concerns over the previous Cuban leader, Fulgencio Batista, the company had started foreign branches a few years before the revolution; the company moved the ownership of its trademarks, assets and proprietary formulas out of the country to the Bahamas prior to the revolution and already produced Bacardi rum at other distillery sites  in Puerto Rico and Mexico. Such were the early years for Don Facundo and Doña Amalia, Bacardi’s tenacious founders and the heroes of our story. More BACARDÍ Legacy Cocktails are relished here in Havana’s heaven, like the Mismo, Mary Pickford, Presidente No.1, Presidente No.2, the Cuban Piña Colada, BACARDÍ Cocktail and the Daisy de Santiago. 4. 2. The 4th of February, 1862, is one of those golden days our family will always think of fondly: the day the Bacardi Company was formally established and we begin making rum together for sale. In 1993, Bacardi merged with Martini & Rossi, the Italian producer of Martini vermouth and sparkling wines, creating the Bacardi-Martini group. [12] The New York plant was soon shut down due to Prohibition, yet during this time Cuba became a hotspot for US tourists, kicking off a period of rapid growth for the Bacardi company and the onset of cocktail culture in America.[13]. In the rafters of this building lived fruit bats – the inspiration for the Bacardi bat logo. BACARDI U.S.A., INC. CORAL GABLES, FL. So, whether it’s a friend, family member, or co-worker, show them how important they are to you with the gift of exceptional spirits from Bacardi’s family of brands. True to our roots, our family continues to share the story of our homeland in Cuba where BACARDÍ Rum began over 158 years ago, and of course, we continue to produce an ever-growing family of the best rums in the world. “There are plenty of acquisitions out there that we can do without resorting to being a publicly-traded entity,” said Facundo Bacardi, the great, great grandson of founder Don Facundo Bacardi Masso and one of the company’s largest shareholders. This yeast gives Bacardi rum its flavour profile. Mit einer beispiellosen Leidenschaft für Rum trotzte die Familie Bacardí in der über 150-jährigen Firmengeschichte schweren Krisen und machte ihre einst kleine Destillerie zu einem Unternehmen mit Weltruf. They throw away the rule book and make their own unique blends with a revolutionary rum-making process that would change the way rum was made forever. BACARDÍ International Limited moves from the Bahamas to a new home in Bermuda. He names the drink after the hot little mining town they are stationed in: Daiquirí, Cuba. [22] The US Congress has yet to re-examine the matter. We have been inspired by our own hardship to establish the Bacardí Family Foundation – to help give a fresh start to others in tough times. The striking design of the annex, affectionately known as the 'Jewel Box' building,[36] came from a painting by German artist Johannes M. Dietz. In 1998, the company acquired Dewar's scotch, including Royal Brackla and Bombay Sapphire gin from Diageo for $2 billion. Evolution of the BACARDÍ Bat Device from its first known variation in the 1890s through our present-day bat device. Now 50, he has been chairman of the board of Bermuda-based Bacardi Limited since 2005 and a director since 1993. Yum! Miami citizens began a campaign to label the buildings as "historic". Our hero was not the type of man who would settle for mediocrity or to follow the trails of others, and he could not have done it without the strength and support of his Doña Amalia. As for El Coco, the legendary palm tree withstands a distillery fire, five earthquakes, and countless hurricanes and so represents our spirit of never giving up. In 1910, Bacardi becomes Cuba’s first multinational company by opening operations in Barcelona where BACARDÍ rum is bottled outside Cuba for the first time. There are those who sail or fly in from as far away as New York, France and Spain just to be a guest at the parties, but the hospitality extends to everyone in the community. He lived at Finca Vigía, in the small town of San Francisco de Paula, located very close to Bacardi's Modelo Brewery for Hatuey Beer in Cotorro, Havana. Family-owned spirits company predicts no and low spirits category growth from current $100m to $500m RSV in Western Europe by 2024 i; New Europe-wide Bacardi ‘Less is … He chased his insatiable curiosity down many paths, meticulously analyzing where he could refine, to ensure quality and consistency, not leaving anything to chance. He personally shows them how to craft the perfect BACARDÍ Rum Mojito, Daiquirí, Cuba Libre or the BACARDÍ Cocktail – all using BACARDÍ Rum, of course! The 21,000-square-foot estate is located in Miami's ritzy Coral Gables enclave. Join Leslie Grace, Meek Mill and Boi-1da by adding your VOCALS and MOVES for a chance to be featured in the official ‘CONGA’ music video. Facundo then created two separate distillates that he could blend together, balancing a variety of flavors: Aguardiente (a robust, flavorful distillate) and Redestillado (a refined, delicate distillate). 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